Betting on the Future

Paddy Power Betfair launches better products faster with private cloud datacenter platform.

Paddy Power Betfair needs to be able to launch and adapt products and services quickly. The company needed to replace its existing datacenter platform to provide the level of agility needed going forward.

Objective

Operating in the highly competitive and heavily regulated sports betting and e-gaming industry, Paddy Power Betfair needs to be able to launch and adapt products and services quickly. The company needed to replace its existing datacenter platform, which was reaching end of life, to provide the level of agility needed going forward.

Solution

Paddy Power Betfair turned to long-term partner Computacenter to design and deploy a private cloud solution featuring software-defined networking. A proof of concept environment was established in just six weeks. The company is currently migrating all its production systems to the new platform, including mobile gaming apps, websites and core services.

Outcome

With the flexible and scalable datacenter platform, Paddy Power Betfair can develop, test and launch new e-gaming products faster. It has also been able to reduce costs, maximise resources and improve productivity within its IT teams. All these factors contribute to a better customer experience and greater competitive advantage.