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Improving the customer experience

Paddy Power Betfair

Improving the customer experience

Paddy Power Betfair launches better products faster with private cloud datacenter platform


Betting on the future

Paddy Power Betfair needs to be able to launch and adapt products and services quickly. The company needed to replace its existing datacenter platform to provide the level of agility needed going forward.

betfair_logo
 

We’ve established a datacenter platform that will provide the foundations we need going forward as our newly merged company continues to flourish.

Stephen Lowe, Head of Technology, Integration, Paddy Power Betfair

Objectives

  • Launch and adapt new products and services quickly
  • Keep abreast of regulation
  • Meet changing customer demands







The private cloud environment offers the flexibility and scalability needed to develop, test and launch better e-gaming products in a shorter timeframe, which contributes to a better customer experience.


Solution

The company partnered with Computacenter to implement a private cloud environment featuring software-defined networking (SDN). It is currently migrating all its production systems to the new platform, including mobile gaming apps, websites and core services.

Download the full case study here

Outcome

  • Improved developer productivity
  • Better customer experience
  • Greater competitive advantage







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