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Home Services Solutions Visual Collaboration Digital Media & Signage for Retail

Transform your retail spaces with engaging digital technologies

To stand out from the crowd, retailers need to provide customers with an innovative and inspiring shopping experience.

Instead of relying on static marketing and sales collateral that is both expensive and time-consuming to produce, companies can transform their retail spaces into a compelling consumer environment using the latest digital signage technologies.

Digital media and signage solutions are key to this transformation and enable retailers to present dynamic content to a wide range of audiences in an appealing format.   

Reinvent in-store sales and marketing

From on-demand video content displaying the latest season’s fashions to ePosters showcasing special promotions, taking a digital approach to sales and marketing activities will empower your business.
 
As with any new technology, it’s important to get the basics right to prevent any unnecessary risk or expense. Computacenter can assist at every stage of your digital media and signage implementation - from creating a business case and selecting appropriate technologies to IT integration, content management, training and support.

With extensive experience across the retail and hospitality sector, Computacenter will ensure you maximise your investment in digital technologies. As a result, you will be able to:

Enhance the customer experience: With digital technologies becoming part of everyday life, consumers have high expectations from retail outlets. Dynamic product demonstrations, promotions and educational content will all help to enrich their experience – and their loyalty to your brand.

• Strengthen your brand: Centralised control of sales and marketing content means that retailers can ensure consistent messaging and pricing across multiple outlets.
• Increase footfall:  Enticing media-rich content will help draw more consumers through your doors. One of our retail customers experienced a 24 per cent increase in footfall after implementing digital media and signage technologies.
• Boost revenue generation: Research shows that 70 per cent of decisions are made at point of sale. By engaging customers at the right time and in the right place, you will be able to influence buying behaviour to enhance your sales. Digital media and signage solutions can also provide retailers with the opportunity to sell advertising to suppliers and partners.

Reduce costs: Digital solutions will diminish the need for printed in-store sales and marketing collateral, which will reduce production and paper costs.

Sign up to a free Digital Signage Visioning Workshop

To help retailers unlock the full potential of digital media and signage solutions, Computacenter is offering a free visioning workshop with one of our experts. The session will help you:

• Prepare a business case
• Evaluate the return on investment mechanisms
• Understand the different technologies
• Devise an implementation plan