A fresh look for Computacenter

On February 4 2008 we launched a common set of brand values and a refreshed visual identity.

Mike Norris, Computacenter’s Chief Executive Officer, comments: “In a competitive industry such as IT, we need to be clear on the kind of organisation we are and the value we bring to our customers. The brand rejuvenation provides a more unified view of what we do and what we stand for”.

At the core of the change is a set of common values and principles, a ‘one company DNA’, which aligns with Computacenter’s overall mission to ‘deliver IT services and solutions that enable its customers to achieve their goals’.
This is underpinned by defined customer-centric employee behaviours that staff are required to demonstrate every day, both internally and externally.

The brand rejuvenation includes the introduction of a new logo, which will be used across the Computacenter Group with variants for its RDC and Digica subsidiaries. Our trade distribution arm, CCD, which serves the smaller reseller market, retains its existing visual identity.

The new visual identity leverages Computacenter’s heritage. At the same time, it brings the organisation together under a single ‘customer-centric marque’, a graphical accent placed above our new logotype that represents the importance to us of sustained, mutually beneficial client relationships.