In February, Computacenter unveiled a refreshed visual identity and set of brand values designed to complement its mission to ‘deliver IT services and solutions that enable our customers to achieve their goals’.
“In a competitive industry such as IT, we need to be clear on the kind of organisation we are and the value we bring to our customers,” said Mike Norris, Computacenter’s chief executive officer. “The brand rejuvenation provides a more unified view of what we do and what we stand for.”
At the core of the change is a set of common values and principles, underpinned by defined customer-centric employee behaviours that staff are required to demonstrate every day.
The brand rejuvenation includes the introduction of a new logo, which will be used across the Computacenter Group, with variants for its RDC and Digica subsidiaries. The company’s trade distribution arm, CCD, which serves the smaller reseller market, retains its existing visual identity.
The new visual identity is designed to build on Computacenter’s heritage. At the same time, it brings the organisation together under a single customer-centric marque.
